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A SaaS-based company based in Australia approached us at Mepa, seeking a website that could serve as a digital face for their business and their software product. They needed a site that could accurately portray their company’s values, explain their software’s features and benefits, display screenshots of the product, answer frequently asked questions, list pricing plans, and most importantly, allow users to schedule a demo of their product. The challenge was to create a custom website that was not only visually appealing but also SEO-friendly and user-friendly.
Mepa’s team approached this project by first understanding the client’s business, their software product, and their target audience. Our design team created custom wireframes and design layouts for the homepage and internal pages, which were then approved by the client. We built the website using WordPress, integrating various features like inquiry forms, newsletters, and blogs.
The website was designed to provide a seamless user experience with a focus on showcasing the client’s SaaS product effectively. We emphasized the product’s unique selling points, benefits, key features, and screenshots on the site, along with a clear call-to-action for users to schedule a demo.
Mepa’s content writing team worked on generating SEO-friendly content that resonated with the target audience and conveyed the client’s message effectively. We also implemented basic SEO techniques, including Title, Meta, Meta-tags, Meta Descriptions, and Image Alt-tags, to improve the site’s visibility on search engines.
The custom website was successfully launched within the agreed timeline of 6 weeks. It effectively showcased the client’s business and software product, leading to an increased number of demo requests. The client was pleased with the outcome and the positive impact it had on their business.